Thoughts
Our blog, full of bloggy things…
Data Domination or Ruination – Part 1
Are you gearing for Data Marketing? As a data marketer and analyst in South Africa, I have found it an interesting place to review the way in which SMMEs understand, use and interpret data. Interestingly, [...]
Your Business, Digital Marketing & The GDPR
If you are subscribed to any online service you have most likely received at least one email or notification about updates to privacy and data policies relating to the GDPR. Depending on your level of [...]
Stay calm and be compliant – The GDPR, Data and Digital Marketing
Since the recent enactment of the GDPR there has been an absolute barrage of content, communication and conversation around the topic of personal data, data processing and compliance. Companies big and small are suddenly scrambling [...]
Media Rocket Glossary of Terms
A useful guide to some of the terms used in our industry that would otherwise just wash over most of us. We hope you find this helpful!
Ranking and Search Volatility
It has been interesting times in the Search Engine Optimisation world this year. As analysts, we have seen some of the greatest shifts and movements in rankings since 2012 where Google introduced updates such as Panda, Penguin and then Hummingbird which represented a huge shift in the way their algorithm worked.
Hiring a Mobile App Developer? Ask these 10 Questions first!
Mobile apps are the future, no doubt about it. They’ve changed the business landscape and the way we engage customers in such a way that if you’re not playing in the space, you will get left behind and lose out on a viable income stream. Studies have shown that mobile users spend 90% of their time in apps. With the continued “move to mobile” this will be an increasing reality.
Want to gain and keep app users? Here’s how…
Apps have changed our habits, our lives, our world! There are so many cool ones: from measuring your quality of sleep, to fitness, online shopping, order ins, driver services, K53 Learners License Test, dating services, games and more games. We want them all, tried a lot of them but, do we actually use them?
Perfecting the art of Marketing your App
So, you have taken the step and your app is looking fantastic. It goes live and you wonder why so silent. Then you realise your app is not alone. In fact, there are more than 1 million apps in the App Store. Simply having a good product is not enough to make your app the next ‘iTunes’. A great app calls for a solid marketing and distribution strategy to get your app into the hands of the people who need it most.
Small businesses are seeing the benefits of affordable Mobile Apps
Not only are millions more people in South Africa accessing the internet than ever before, but they are doing it in different ways than before. Mobile has been evolving into the primary, go-to channel customers use to connect with their favourite brands for a few years now, hugely surpassing desktop. Put two and two together and you’ll see that this rise in internet usage is synonymous with a rise in both online marketing and e-commerce.
The world is seeing an upward trend: Creating a mobile app for your Business
Not only are millions more people in South Africa accessing the internet than ever before, but they are doing it in different ways than before. Mobile has been evolving into the primary, go-to channel customers use to connect with their favourite brands for a few years now, hugely surpassing desktop. Put two and two together and you’ll see that this rise in internet usage is synonymous with a rise in both online marketing and e-commerce.
Creating a Culture of Growth – Google
In a recent Economist survey, more than half of senior marketing leaders said that the blend of mobile lifestyles, accelerating changes in technology, and the explosion of potential digital marketing channels will change marketing [...]
Online Search Architecture Development
Online Search Architecture (OSA) The consideration of all online search environments that users can access to obtain information and the understanding of the impact each of these can have on one another in consideration of [...]
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