In a recent Economist survey, more than half of senior marketing leaders said that the blend of mobile lifestyles, accelerating changes in technology, and the explosion of potential digital marketing channels will change marketing the most by 2020. Half a trillion digital moments a day are now processed by Google Analytics. In response to this new data-driven world, many of today’s most successful businesses have turned to a new approach: building a culture of growth……

 

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Also published on Medium.