continued from part 1 Solving the Issues: In our previous article, we discussed the common problems we have come into when helping clients build robust data management processes. These problems can be a mountain [...]
Are you gearing for Data Marketing? As a data marketer and analyst in South Africa, I have found it an interesting place to review the way in which SMMEs understand, use and interpret data. Interestingly, [...]
Since the recent enactment of the GDPR there has been an absolute barrage of content, communication and conversation around the topic of personal data, data processing and compliance. Companies big and small are suddenly scrambling [...]
It has been interesting times in the Search Engine Optimisation world this year. As analysts, we have seen some of the greatest shifts and movements in rankings since 2012 where Google introduced updates such as Panda, Penguin and then Hummingbird which represented a huge shift in the way their algorithm worked.