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Data Domination or Ruination – Part 5 – Connecting and using data

continued from part 4   Connecting Data Sources: Data sources independently can be very beneficial to a business and provide great insights, but connecting these sets can help a business rapidly adapt to its industry, [...]

2018-10-18T17:21:27+00:00 October 29th, 2018|#data marketing, #gdpr, Uncategorized|

Data Domination and Ruination – Part 3 – Conceptualising and Specifying Data

continued from part 2   Conceptualising This step involves considering the different types of data that are desired by different departments. This is usually developed against desired outcomes. Think of the following examples: MD/CEO  – I [...]

2018-10-18T17:22:45+00:00 October 23rd, 2018|#data marketing, #food for thought, #gdpr, Uncategorized|

Data Domination or Ruination – Part 2

continued from part 1   Solving the Issues: In our previous article, we discussed the common problems we have come into when helping clients build robust data management processes. These problems can be a mountain [...]

2018-10-17T17:03:46+00:00 October 17th, 2018|#data marketing, #developments, #food for thought, #gdpr, #news, #sem|

Data Domination or Ruination – Part 1

Are you gearing for Data Marketing? As a data marketer and analyst in South Africa, I have found it an interesting place to review the way in which SMMEs understand, use and interpret data. Interestingly, [...]

Stay calm and be compliant – The GDPR, Data and Digital Marketing

Since the recent enactment of the GDPR there has been an absolute barrage of content, communication and conversation around the topic of personal data, data processing and compliance. Companies big and small are suddenly scrambling [...]

2018-10-18T17:37:01+00:00 July 20th, 2018|#data marketing, #developments, #food for thought, #gdpr, #news, #sem|

Ranking and Search Volatility

It has been interesting times in the Search Engine Optimisation world this year. As analysts, we have seen some of the greatest shifts and movements in rankings since 2012 where Google introduced updates such as Panda, Penguin and then Hummingbird which represented a huge shift in the way their algorithm worked.

2018-07-10T14:42:18+00:00 June 21st, 2018|#data marketing, #gdpr, #news, #sem, #seo|