continued from part 3 Performance data This data type will tell you how successful your campaigns are against a set KPI. You can see how many sales were made using direct online campaigns and [...]
continued from part 2 Conceptualising This step involves considering the different types of data that are desired by different departments. This is usually developed against desired outcomes. Think of the following examples: MD/CEO – I [...]
continued from part 1 Solving the Issues: In our previous article, we discussed the common problems we have come into when helping clients build robust data management processes. These problems can be a mountain [...]
Are you gearing for Data Marketing? As a data marketer and analyst in South Africa, I have found it an interesting place to review the way in which SMMEs understand, use and interpret data. Interestingly, [...]
If you are subscribed to any online service you have most likely received at least one email or notification about updates to privacy and data policies relating to the GDPR. Depending on your level of [...]
Since the recent enactment of the GDPR there has been an absolute barrage of content, communication and conversation around the topic of personal data, data processing and compliance. Companies big and small are suddenly scrambling [...]
Mobile apps are the future, no doubt about it. They’ve changed the business landscape and the way we engage customers in such a way that if you’re not playing in the space, you will get left behind and lose out on a viable income stream. Studies have shown that mobile users spend 90% of their time in apps. With the continued “move to mobile” this will be an increasing reality.
Apps have changed our habits, our lives, our world! There are so many cool ones: from measuring your quality of sleep, to fitness, online shopping, order ins, driver services, K53 Learners License Test, dating services, games and more games. We want them all, tried a lot of them but, do we actually use them?
In a recent Economist survey, more than half of senior marketing leaders said that the blend of mobile lifestyles, accelerating changes in technology, and the explosion of potential digital marketing channels will change marketing [...]
Online Search Architecture (OSA) The consideration of all online search environments that users can access to obtain information and the understanding of the impact each of these can have on one another in consideration of [...]