#food for thought

/#food for thought

Data Domination and Ruination – Part 3 – Conceptualising and Specifying Data

continued from part 2   Conceptualising This step involves considering the different types of data that are desired by different departments. This is usually developed against desired outcomes. Think of the following examples: MD/CEO  – I [...]

2018-10-18T17:22:45+02:00October 23rd, 2018|#data marketing, #food for thought, #gdpr, Uncategorized|

Data Domination or Ruination – Part 2

continued from part 1   Solving the Issues: In our previous article, we discussed the common problems we have come into when helping clients build robust data management processes. These problems can be a mountain [...]

2018-10-17T17:03:46+02:00October 17th, 2018|#data marketing, #developments, #food for thought, #gdpr, #news, #sem|

Data Domination or Ruination – Part 1

Are you gearing for Data Marketing? As a data marketer and analyst in South Africa, I have found it an interesting place to review the way in which SMMEs understand, use and interpret data. Interestingly, [...]

Stay calm and be compliant – The GDPR, Data and Digital Marketing

Since the recent enactment of the GDPR there has been an absolute barrage of content, communication and conversation around the topic of personal data, data processing and compliance. Companies big and small are suddenly scrambling [...]

Hiring a Mobile App Developer? Ask these 10 Questions first!

Mobile apps are the future, no doubt about it. They’ve changed the business landscape and the way we engage customers in such a way that if you’re not playing in the space, you will get left behind and lose out on a viable income stream. Studies have shown that mobile users spend 90% of their time in apps. With the continued “move to mobile” this will be an increasing reality.

2017-07-25T12:57:20+02:00July 25th, 2017|#food for thought, #going mobile, #mobile apps|

Want to gain and keep app users? Here’s how…

Apps have changed our habits, our lives, our world! There are so many cool ones: from measuring your quality of sleep, to fitness, online shopping, order ins, driver services, K53 Learners License Test, dating services, games and more games. We want them all, tried a lot of them but, do we actually use them?

2017-07-03T12:32:52+02:00July 3rd, 2017|#food for thought, #going mobile, #mobile apps|