Well hello there and welcome to 2019, a year of many variables for your business. It would be safe to say that 2018 has taught us about the variability and volatility of the marketing [...]
continued from part 4 Connecting Data Sources: Data sources independently can be very beneficial to a business and provide great insights, but connecting these sets can help a business rapidly adapt to its industry, [...]
continued from part 3 Performance data This data type will tell you how successful your campaigns are against a set KPI. You can see how many sales were made using direct online campaigns and [...]
continued from part 2 Conceptualising This step involves considering the different types of data that are desired by different departments. This is usually developed against desired outcomes. Think of the following examples: MD/CEO – I [...]
continued from part 1 Solving the Issues: In our previous article, we discussed the common problems we have come into when helping clients build robust data management processes. These problems can be a mountain [...]
Are you gearing for Data Marketing? As a data marketer and analyst in South Africa, I have found it an interesting place to review the way in which SMMEs understand, use and interpret data. Interestingly, [...]
If you are subscribed to any online service you have most likely received at least one email or notification about updates to privacy and data policies relating to the GDPR. Depending on your level of [...]
Since the recent enactment of the GDPR there has been an absolute barrage of content, communication and conversation around the topic of personal data, data processing and compliance. Companies big and small are suddenly scrambling [...]
A useful guide to some of the terms used in our industry that would otherwise just wash over most of us. We hope you find this helpful!
It has been interesting times in the Search Engine Optimisation world this year. As analysts, we have seen some of the greatest shifts and movements in rankings since 2012 where Google introduced updates such as Panda, Penguin and then Hummingbird which represented a huge shift in the way their algorithm worked.