continued from part 1 Solving the Issues: In our previous article, we discussed the common problems we have come into when helping clients build robust data management processes. These problems can be a mountain [...]
Are you gearing for Data Marketing? As a data marketer and analyst in South Africa, I have found it an interesting place to review the way in which SMMEs understand, use and interpret data. Interestingly, [...]
If you are subscribed to any online service you have most likely received at least one email or notification about updates to privacy and data policies relating to the GDPR. Depending on your level of [...]
Since the recent enactment of the GDPR there has been an absolute barrage of content, communication and conversation around the topic of personal data, data processing and compliance. Companies big and small are suddenly scrambling [...]
A useful guide to some of the terms used in our industry that would otherwise just wash over most of us. We hope you find this helpful!
It has been interesting times in the Search Engine Optimisation world this year. As analysts, we have seen some of the greatest shifts and movements in rankings since 2012 where Google introduced updates such as Panda, Penguin and then Hummingbird which represented a huge shift in the way their algorithm worked.
Mobile apps are the future, no doubt about it. They’ve changed the business landscape and the way we engage customers in such a way that if you’re not playing in the space, you will get left behind and lose out on a viable income stream. Studies have shown that mobile users spend 90% of their time in apps. With the continued “move to mobile” this will be an increasing reality.
Apps have changed our habits, our lives, our world! There are so many cool ones: from measuring your quality of sleep, to fitness, online shopping, order ins, driver services, K53 Learners License Test, dating services, games and more games. We want them all, tried a lot of them but, do we actually use them?
So, you have taken the step and your app is looking fantastic. It goes live and you wonder why so silent. Then you realise your app is not alone. In fact, there are more than 1 million apps in the App Store. Simply having a good product is not enough to make your app the next ‘iTunes’. A great app calls for a solid marketing and distribution strategy to get your app into the hands of the people who need it most.
Not only are millions more people in South Africa accessing the internet than ever before, but they are doing it in different ways than before. Mobile has been evolving into the primary, go-to channel customers use to connect with their favourite brands for a few years now, hugely surpassing desktop. Put two and two together and you’ll see that this rise in internet usage is synonymous with a rise in both online marketing and e-commerce.