Ground Floor, Summit Park
495 Summit Road, Morningside
Johannesburg, Gauteng, 2196
Co-ords: -26.0792567, 28.0617596
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At Media Rocket we don’t adopt a “one size fits all” mentality when dealing with our clients. We are fully committed to designing projects and campaigns that are as unique as your business is.
We put time and effort into relevant industry research as well as competitive analyses. Not only do we take each project personally, we have highly skilled designers and developers at the ready to take on any challenge.
Your company’s fingerprint – A Corporate Identity is as uniquely different as your fingerprints are from anybody else’s in the universe. Just like a fingerprint, everything your business touches will leave an impression. We’re here to make that impression last.
What is a logo? – A logo is a symbol or emblem that has meaning related to your specific business. It is also the foundation of your corporate image and holds various important aspects such as:
Differentiation – A logo is the visual aspect of your business identity and differentiates your business in the market place.
Remembrance – A logo makes your business easily identifiable and remembered by clients.
The Legal Stuff – Branding and the use of trademarks are developed on the bases of a logo design.
Scalability – Can your logo be used in different formats without losing its identity? For instance, does it retain its value in black and white format? Can you use it in both print media and digital media such as magazines vs websites? A good logo is designed with all media formats in consideration.
Your Target Market – The targeted audience is considered during the logo design process. This ensures that the finished product will assist clients in making that all important emotional connection and the relating factors that are important to them. An association is now created between the consumer and your corporate identity. This is important to ultimately achieve the objective of being the preferred brand to your target market.
Character – A corporate visual identity ultimately expresses the values and ambitions of your organization, its business as a whole, and its characteristics. This factor contributes to your corporate image and its reputation.
A Modern World – The rapidly changing world of technology associated with mass media plays a profound role in building and reinforcing the corporate identity of your business through a well designed logo.
This is where we step in. Have a look at some of the different aspects to consider when designing and implementing your on-line presence.
Graphic Design and Layout Design – Your website design needs to be as unique as your products and services as well as support your brand’s message responsibly. One has to consider the end-user of the website and that person’s psyche; how they’re going to respond to a certain colour palette, different illustrations, content layout and many more. Basically, all the factors that will increase the chance of that person answering to your “call to action”.
User Interface – This is where the rule of 3′s comes into play. What this means is that the end user should never have to click their mouse more than 3 times to get to an “end-point” or an answer to their question. A good understanding of how people use the internet is essential when designing a user interface. It has to give answers before any questions have been asked. A user interface has to be clean, easy to read, clutter-free and most importantly, user-centric.
Website Performance – One of the worst internet experiences is waiting for a website to load or being asked to install a 3rd party application in order to view the website. Away with bad performance! We ensure that our websites are attractive yet light-weight and high performing. And hey! You don’t need “Flash” for an animated website. Just ask one of our coding engineers…
Information Architecture – Content, content, content! Text and the internet work in an interesting way and information architecture is a key feature of successful website design. Unique content is an absolute must. Don’t get your website black listed for plagiarism or even worse, be plain old boring. Copy-writing is an art and an integral part of any good website. Not only does it add to your validity in the eyes of search engines, but you become more attractive in the eyes of internet users. Media Rocket is one of the few Design Firms that offers professional Copy-writing as a service.
Security – If you sell products and services over the internet, on-line security is of paramount importance. The last thing you want is a law suit for fraud with you as the defendant. Protect your website’s on-line transactions as well as your user’s identities and particulars.
Search Engine Optimisation – S.E.O is one of the most important facets of launching and maintaining a successful website. Here are just some of the points to cover:
Relevance of your content – Imagine making the effort of going to a new clothing store that has advertised an opening sale of 50% off, only to find that they actually stock books. You’d be pretty annoyed wouldn’t you? But you wouldn’t stop at being annoyed, you’d tell your family and friends about your experience. Very soon the store in question would start suffering bad publicity and significant losses. In the same way, many websites make the same mistake by spreading their “marketing net” too wide to the point of losing their significance in the eyes of their users. Make sure people find exactly what they’re looking for when they click on your link in search engines.
Clean Coding – Search Engines find it easier to index websites that have been built with their indexing algorithms or “spiders” in mind. What happens below the surface is at times more important than what the eye can see. For instance, Google and other search engines don’t index “Flash” based content. So, you may have a very visually exciting website, but it will never be found. The latest standards in coding now make it possible to have visually exciting animations that can be indexed by search engines.
Get people talking – Social media has become an integral part of our modern day life and it plays a larger role in marketing than ever before. People used to say, “remember life before cellphones?”. Now they’re saying, “remember life before Facebook?”. It is important to design your marketing campaigns to fit in with social media and get people talking about your company – but once again, BE RELEVANT!
Above board methods – It’s scary how many black-hat practices and services are out there at the moment. Be careful of these services as they might show significant results in a short period of time but hurt your company and website in the long run. It really is a moment’s pleasure for a lifetime of pain as Google and other search engines are constantly catching up to these practices and disqualifying websites that have used such services. Beware of services selling bulk back-links pointing to your site, bulk Twitter follows and bulk Facebook page likes. Rather play it safe, being blacklisted is not fun.
Keep up to date – As briefly mentioned in the above paragraph, Google and other search engines are constantly updating their algorithms to weed out the black-hat practices, and refine their relevance in search queries. It is important to partner with a company that understands what these updates entail and how to best gear your website for these constant changes.
Gear your site for humans – Last but not least, build your website primarily for human beings and not for an indexing algorithm. After all, it’s people that are going to decide whether or not to share your site, or what they’ve found useful on your website. A word-of-mouth referral is often far more valuable than a paid-for click. Anyone who says that word-of-mouth marketing has no place on the internet clearly has no understanding of on-line marketing. After all, it is still a marketing practice. The marketing basics remain relevant.
Branding Touch Points – Branding is the basis of every type of design and spans across the following:
Print Media – This is the most tangible aspect of branding and it covers any type of design on a printed surface. When designing for print media, many factors come into play. For instance, if we’re designing business cards, we go into great detail regarding the type of paper used and what the card actually feels like in the hand. Design is really about captivating the 5 senses of the human body and tying a memory to that sensation. Some magazines even include samples of creams to add to the memory created. Some of our Print Design services include:
Illustration – This entails the development of story telling graphics to support a brand, product or campaign. This type of design is all about creating a story that points to, or enhances the message you are sending to your audience. Our Illustration Services:
Palette Design and Colour Psychology - You click on a link. As the website opens in the blink of an eye, colour instantly registers and is imprinted on your mind. Yes! It happens that fast!
Colour is not only used to make your brand look appealing. The colours used in your branding represent your corporate personality and values. Believe it or not, colour influences consumer behaviour by directly influencing human emotion – emotions are powerful and people immediately relate these emotions back to your business. That’s right. Colours hold various meanings in business and are extremely powerful to enhance marketing and to convey various emotional messages to consumers in terms of web design, logo design, and other elements involved with creating your corporate identity. Imagine what the right colour combinations can do to effectively assist your business…
Packaging – When it comes to designing packaging, it’s more than creating pretty visuals. The packaging design process covers many elements; however graphics and structure are the two main starting blocks.
The ultimate aim of packaging design is to attract potential buyers by ensuring standout on shelf, longevity and to make the most of the branding opportunities at hand. Colour, as well as the information provided on pack combined, helps consumers connect emotionally with your product.
Cultural sensitivity is to be considered depending on your target market and distribution foot print. In order to convey the planned look and feel to the consumer, the appropriate pictures and photography is to be carefully chosen as well as the technical considerations of substrate and print ability on pack. Society is becoming more environmentally conscious about preserving the planet. Careful thought in terms of sourcing and using one type of material instead using a combination of materials equates to an easier way to recycle whilst ensuring sustainability.
All these factors and more, work together to differentiate your product from competitors and triggers the consumer’s sense of quality and value.